With the increasing demand for personalised HCP experience pharma is challenged to create more valuable content faster than ever. As many companies have discovered, they can’t simply throw more resources at content production. The systems and the teams might not be ready to produce, edit and approve the huge amount of digital content and to create efficient Omnichannel journeys.
The answer is to change the system. ‘Content excellence’ — redesigning the content supply chain to meet the realities of the digital world — is now being applied by many companies to address these problems at a fundamental level. And chief within this approach is an entirely new form of content that enables faster asset production — modular content.
In our recent whitepaper we explain:
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Freiburg
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79104 Freiburg
Germany
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