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Approved Email is the #2 most impactful channel, after face to face visits, through which pharma communicates with HCPs, connects with hard-to-reach customers, and extends face-to-face conversations without compromising compliance. More than 49% of pharma companies regularly use Approved Email and 39% plan to do so or run an ongoing pilot.

"Customer engagement is all about having meaningful conversations"

In our latest white-paper we discuss: 

  • The ways to deliver a more consistent level of engagement with valuable and personalised communication. 
  • Different types of Approved Email and best design practices, layouts, and writing styles. 
  • Measuring the effectiveness of your emails  insights and metrics to analyse activity, understand results and trends. 
  • Benchmarks in pharma– what are the average efficiency numbers in the industry, and how to be sure that campaigns perform well.  


Fill out the form and download the white-paper