The appetite for digital communication in pharma is growing. Physicians are willing to get valuable information from pharma, when and where they want it, through the channels they prefer the most.
"Communication works for those who work at it"
Usually, HCPs will see a rep every 3-4 months, with limited communication in between. However, the period between visits is still a missed opportunity for most brands. Extended eDetailing technologies open new opportunities by enabling you to get closer to HCPs and provide high-value services in an easy-to-access way.
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