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Generative AI, personalisation, and modular content

This webinar explores ways that pharma executives can upgrade their thinking for a new era of content — and learn practical techniques to start building the next-generation content ecosystem. 

Discussions focus on how to design smarter management systems, navigate regulatory challenges, create intelligent content hubs, and anticipate the evolving needs of our audiences.   

With the rapid development of AI technologies the dream of a fast, relevant, and efficient content ecosystem is closer to reality than ever. But the human factor still matters.  

Companies are seeking to find the sweet spot where technology supports their goals without overshadowing human judgement, which drives truly impactful decisions. The opportunity is to integrate human expertise with AI's efficiencies and enact strategies that were previously completely out of reach. 

Watch the webinar for a sneak peek at pharma's future content ecosystem. 

The expert panel 

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Alejandra Betancourt 
Global VP Content Excellence and Innovation 
Novo Nordisk 

Julian Hecker 
Digital & Content Strategy Lead
Bayer 

Tor Kristensen 
Chief Technology Officer
Anthill Agency 

Cyril Mandry 
Senior Director Global Digital Marketing & Omnichannel Customer Engagement 
MSD 

 

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