REDEFINING CONTENT STANDARDS WITH TECHNOLOGY

This webinar delivers essential insights and tools to harness AI and human creativity, redefining content standards with technology. See how you can future-proof content creation at scale and ensure contextual and relevant content for your audiences.

Commercial advantage 

In a rapidly evolving digital landscape, content is no longer just about what you create but how it’s crafted, tailored, and delivered. The integration of AI with human creativity offers a revolutionary approach to content production, avoiding the inefficiencies of traditional methods and disjointed messaging.

This webinar is tailored for professionals eager to leverage advanced technologies to redefine their content strategies. It’s not just another webinar — it’s your opportunity to transform your approach, ensuring content that is not only consistent and impactful but also resonates deeply with your audience across every platform.

You will learn 

• Fundamentals: Understand how AI-powered solutions combined with human expertise are transforming content creation, enabling pharma companies to meet the demands of a highly regulated and competitive industry.
• Channel integration: Master the art of aligning AI-driven tools and human input to create seamless, consistent, and compliant messaging across multiple channels, enhancing brand trust and audience connection.
  
• Tools and techniques: Explore cutting-edge technologies, including AI and automation, to streamline content workflows, optimize compliance, and deliver hyper-personalized experiences that resonate with HCPs and patients.

• Navigating challenges: Learn how to overcome key barriers in pharma content creation, such as regulatory complexities, scalability issues, and organizational silos, to drive efficiency and innovation.
• Case studies and best practices: Discover proven strategies and real-world examples from leading pharma companies that have successfully leveraged AI to enhance engagement, compliance, and ROI.

The expert panel 

Lin Lei  Senior Director, Head of HCP Multichannel Engagement, Danone	Nina Van Roosmalen Omnichannel & Content Lead Dermatology Europe,  UCB	Tor Kristensen Chief Innovation Officer, Anthill	Carolina Quezada Correa Global Onichannel Operation Lead, Grunenthal	Paul Simms Chief Executive, Impatient Health