OMNICHANNEL ORCHESTRATION MASTERCLASS

This masterclass provides the critical insights and practical tools you need to master omnichannel strategies in pharma — ensuring that every interaction with HCPs and patients is seamless and impactful. 

Commercial advantage 

In the complex world of pharma, the ability to provide a similarly coherent and synchronised integration across various channels is essential. Omnichannel marketing offers a comprehensive approach to connect with your audience, avoiding the pitfalls of fragmented messaging and disjointed experiences.

This masterclass webinar is designed specifically for marketers in the pharmaceutical industry who are eager to elevate their omnichannel capabilities. This isn’t just another webinar; it’s your ticket to transforming how your organisation engages with its audience, ensuring consistency, coherence, and continuity across all platforms.  

You will learn 

• Fundamentals: Why omnichannel remains critical in pharma and the pressing need for a unified strategy to enhance customer engagement and trust. 
• Channel integration: Dive into the specifics of integrating multiple channels—digital, in-person, and beyond. Discover how to create a seamless experience that enhances the customer journey.  
• Tools and techniques: Gain hands-on knowledge of tech and methodologies essential for successful omnichannel implementation. Learn how to leverage data, AI, and automation to streamline processes and personalise interactions.  

• Navigating challenges: Explore common challenges and solutions in omnichannel marketing. Learn how to overcome issues related to data silos, regulatory constraints, and organisational resistance.  
• Case studies and best practices: See real-world examples of omnichannel strategies in action. Learn from leading pharma companies who have successfully implemented these approaches to drive engagement and ROI.  

The expert panel 

Jason Gavin  Chief Commercial Officer, Anthill	Susana Bento  Global Omnichannel Operations Lead,  Grunenthal	Justin Schneller  Global Digital Development Lead, CSL	Brian Shroyer Sr. Omnichannel Campaign Manager, Novo Nordisk	Paul Simms Chief Executive, Impatient Health