As the amount of digital content continues to increase and companies strive to achieve greater brand consistency across countries, brand teams are challenged with rolling out global-produced digital content for local affiliates to adapt for their local requirements. This process involves lots of different participants – Global agencies, local agencies, brand managers from both sides, and without proper workflows and solutions it can be demanding and difficult to manage.
Accurate localisation is what needs to be done first, when thinking globally for pharma companies. In our upcoming webinar we will discuss:
VP of Customer Engagement