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Extend HCP communication with self-detailing and chatbots technology

The appetite for digital communication in Pharma is growing. Physicians are interested in valuable information Pharma can provide, but increasingly through their preferred channels and at their convenience. At the same time, only 66% of HCPs are visited by reps, leaving 34% of unvisited HCPs with the potential to be reached through other innovative channels.

In this webinar we will discuss:

  • New technologies in Pharma marketing that help you to better engage with HCPs and extend HCP reach.
  • AI, chatbots, self-detailing.
  • What are the most common challenges for traditional e-detailing effectiveness.
  • How to fill in the communication gap between reps visit, and provide 24/7 access to important digital content that can help build a meaningful relationship with HCPs.

Sign-up below to access the webinar

Speaker:

Alejandra P. Betancourt

VP of Customer Engagement

Alejandra P. Betancourt

Alejandra is Anthill’s senior point of contact for the management and development of key accounts.

She has a strong background in consulting and training initiatives in the pharmaceutical industry and has extensive experience in marketing and strategic planning for brands at all different stages of their life cycle.

Speaker:

Tor Kristensen

Chief Technology Officer

Tor Kristensen

Tor has expertise in working with complex processes and standards across multiple platforms and devices.

Tor helps keep Anthill at the cutting edge of development practices, while identifying and promoting techniques and libraries across creative and development groups that improve our ability to tell clients' stories.