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Modular content approach in multi-channel marketing strategy

As content marketing practices mature, pharma companies are looking for new ways to improve content performance, meet short time-frame requirements, and test new ideas and messaging.

Modular content creation, management, and configuration enable faster content time-to-market allowing pharma to meet HCPs’ information demands by leveraging content assets across multiple channels.

Together with Veeva, LEO pharma, Grunenthal  and NovoNordisk  we had an expert panel discussion on:

  • Digital content challenges
  • Aligning tactics with the multichannel strategy
  • Repurposing existing content for the greatest reach and engagement
  • Customer experience as a key differentiator


Our Panel

  • Morten Kruse Sørensen, Global Director Multichannel Excellence and Operations, Novo Nordisk.
  • Florent Edouard, SVP, Global Head of Commercial Excellence, Grünenthal Group.
  • Huw Jenkins, Director, DAM Strategy, Veeva.
  • Kasper Jerlang, Head of Global Digital Marketing and Engagement, LEO Pharma.
  • Tor Kristensen, CTO, Anthill Agency
  • Dominic Tyer, Creative and Editorial Director, pharmaphorum [moderator].


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