HOW "THINKING MODULAR" MIGHT EASE DIGITAL CONTENT OVERLOAD IN PHARMA

As content marketing practices mature, pharma companies are looking for new ways to improve content performance, meet short time-frame requirements, and test new ideas and messaging.

Modular content creation, management, and configuration enable faster content time-to-market allowing pharma to meet HCPs’ information demands by leveraging content assets across multiple channels.

Together with Veeva, LEO pharma, Grunenthal  and NovoNordisk  we had an expert panel discussion on:

• Digital content challenges
• Aligning tactics with the multichannel strategy
• Repurposing existing content for the greatest reach and engagement
• Customer experience as a key differentiator

Our Panel

• Morten Kruse Sørensen, Global Director Multichannel Excellence and Operations, Novo Nordisk.
• Florent Edouard, SVP, Global Head of Commercial Excellence, Grünenthal Group.
• Huw Jenkins, Director, DAM Strategy, Veeva.
• Kasper Jerlang, Head of Global Digital Marketing and Engagement, LEO Pharma.
• Tor Kristensen, CTO, Anthill Agency
• Dominic Tyer, Creative and Editorial Director, pharmaphorum [moderator].