In our new 100% digital reality, where the usual F2F interaction between medical representatives and HCP have become impossible approved email campaigns are the #1 communication channel for pharma. The ratio of the information impact delivered through email is pretty high – up to 80% for the age group 35-40 years and 76% for the group 50+ (source: Intelligent HCP Engagement in Europe, Veeva).
Creating and launching an effective email template can be a challenge. It is not as simple as drafting a message and hitting ‘send.’ You need to ensure it delivers value to HCPs, is easy to consume, has a clear call to action, and is compliant. As for the pharma brand teams – it should be easy for them to create and localize while providing behavioral insights along the way. Above all, it should align with the brand strategy and deliver actionable insights.
In this on-demand webinar, we discuss:
Director, Multichannel Strategy Europe, Veeva
VP of Customer Engagement, Anthill Agency
Chief Technical Officer, Anthill Agency
Brand Manager Cardiology & Diabetes, MSD
EU+ Senior Marketing Program Manager, Biogen