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In our new 100% digital reality, where the usual F2F interaction between medical representatives and HCP have become impossible email campaigns are the #1 communication channel for pharma. The ratio of the information impact delivered through email is pretty high – up to 80% for the age group 35-40 years and 76% for the group 50+ (source: Intelligent HCP Engagement in Europe, Veeva).

Creating and launching an effective email template can be a challenge. It is not as simple as drafting a message and hitting ‘send.’ You need to ensure it delivers value to HCPs, is easy to consume, has a clear call to action, and is compliant. As for the pharma brand teams – it should be easy for them to create and localize while providing behavioral insights along the way. Above all, it should align with the brand strategy and deliver actionable insights.

 

In this on-demand webinar, we discuss:  

 

  • How to make sure that Approved Email is a part of a connected customer journey and fits within your broader MCM strategy.
  • Important things to consider from an internal point of view: alignment to brand strategy, meeting customer expectations and needs, gathering actionable insights.
  • Efficient engagement with HCPs: how to create key messages and CTA that resonate with your audience. What are the important metrics to look at?
  • Why UX is important: how to get HCP open, read, and engage with the email.



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Speaker:

Sebastien Noel

Director, Multichannel Strategy Europe, Veeva

Sebastien Noel

Sebastien Noel is Veeva’s Multichannel Strategy Lead in Europe. He is experienced in virtual engagements and digital transformation. Driven by the constant change in Life Science, he aims to reimagine the commercial mix with pharma companies to better serve HCPs and patients.

Sebastien held several international positions prior to Veeva, working closely with pharma companies but also with multiple industries. He holds a master degree in International Business from the University of Orleans, and a degree in Japanese from Aichi University. 

Speaker:

Alejandra Betancourt

VP of Customer Engagement, Anthill Agency

Alejandra Betancourt

Alejandra is a seasoned communication strategy consultant passionate about customer engagement. She is a strong believer in data-driven approach to engagement planning. The focus of her work at Anthill is digital transformation, or really business transformation in a digital world.

Speaker:

Tor Kristensen

Chief Technical Officer, Anthill Agency

Tor Kristensen

Tor is working with complex processes and standards across multiple platforms and devices. He helps keep Anthill at the cutting edge of development practices while identifying and promoting techniques and libraries across creative and development groups that improve our ability to tell our client’ stories.

Speaker:

Renata Queiroz Hansen

Brand Manager Cardiology & Diabetes, MSD

Renata Queiroz Hansen

Renata defines herself as “not your average Digital Marketing Manager”. She is an omnichannel brand manager passionate about customer needs, behavior design, and experimentation when it comes to customer engagement.