Content: Re-engineered for 2025

This webinar delivers essential insights and explains how new tools can harness AI and human creativity to redefine content standards with technology. See how you can future-proof content creation at scale and ensure more contextual and relevant engagement with your audiences. 

Commercial advantage 

In a rapidly evolving digital landscape, content is no longer just about what you create but how it’s crafted, tailored, and delivered. New processes are now available that transform what’s possible. The integration of AI with human creativity offers a revolutionary approach to content production that avoids the inefficiencies of traditional methods and the disjointed messaging that too often results. 
 
This webinar is tailored for professionals eager to leverage advanced technologies to redefine their content strategies — explaining how to transform your approach and ensure consistent content that resonates deeply with your audience across every platform. 

You will learn 

• Fundamentals: Understand how AI-powered solutions combined with human expertise are transforming content creation, enabling pharma companies to meet the demands of a highly regulated and competitive industry.
• Channel integration: Master the art of aligning AI-driven tools and human input to create seamless, consistent, and compliant messaging across multiple channels, enhancing brand trust and audience connection.
  
• Tools and techniques: Explore cutting-edge technologies, including AI and automation, to streamline content workflows, optimize compliance, and deliver hyper-personalized experiences that resonate with HCPs and patients.

• Navigating challenges: Learn how to overcome key barriers in pharma content creation, such as regulatory complexities, scalability issues, and organizational silos, to drive efficiency and innovation.
• Case studies and best practices: Discover proven strategies and real-world examples from leading pharma companies that have successfully leveraged AI to enhance engagement, compliance, and ROI.

The expert panel 

Jane Urban Vice President, Customer Engagement Operations, Otsuka	Huw Jenkins Director, Content Strategy, Astellas	Tor Kristensen Chief Innovation Officer, Anthill	Catarina Santos Executive Director Medical launch Europe, Novartis	Paul Simms Chief Executive, Impatient Health