MODULAR MASTERCLASS

Watch our masterclass, specially designed for pharmaceutical marketers who want to master the art and science of modular content creation. As a foundational technology in pharma’s new content ecosystem, modular content is a gateway to transforming how your organisation communicates, educates, and engages. 

Enabling agile marketing strategies 

In the rapidly evolving pharmaceutical landscape, the ability to adapt swiftly to your audiences’ needs is not just an advantage—it's essential. Realising the promise of personalisation in pharma marketing is closer than ever, following dramatic improvements in technology, content management processes, and artificial intelligence.  

For companies driving this transformation, modular content is at the heart of their thinking and practices — enabling teams to repurpose high-quality content across platforms and personalise tactics with minimal effort and maximum impact. 

This isn't just another webinar; the modular masterclass gives you a front-row seat at a moment of transformation across the industry and tells you how to implement the technology come Monday morning. 

You will learn 

• Foundations:  Grasp the principles that make modular content not just a strategy but a revolution in communication. Understand its roots and the pressing need in the pharma industry for such a paradigm shift. 
• Building Blocks:  Dive deep into the components of successful modular content — how to design, create, and assemble these building blocks for maximum versatility and effectiveness. 
• Tools and Techniques:  Move beyond theory with hands-on, practical know-how. Learn the software, skills, and strategies for creating compelling modular content that resonates with healthcare professionals and patients. 

• Overcoming Challenges:  Address the internal challenges and regulations. Learn how to navigate compliance, engage stakeholders, and deliver content that informs and inspires action. 
• Real-World Applications: Through case studies and examples, see modular content in action. Understand how leading pharmaceutical companies are leveraging this approach to achieve remarkable efficiency and impact. 

The expert panel 

Lizzy Ross Senior Manager, Commercial Content Strategy, Veeva Systems	Mubasher Hassan Global Head of Content Management, Grunenthal	Tor Kristensen Chief Technology Officer, Anthill	Huw Jenkins Director, Content Strategy, Astellas	Paul Simms Chief Executive, Impatient Health