Masterclass: Practical AI for Pharma

Running an AI pilot is easy. Scaling it across brands, markets and functions—while staying fully compliant and relentlessly audience-focused—is the real challenge. When done well, the results are transformative. When done badly, it is just another distraction.  

This on demand masterclass shows you how leading pharma companies are moving from ad hoc pilots to sustainable, ROI-driven AI programmes that actually engage HCPs. 

Why watch?  

• Proof over promises – real case studies, real metrics, zero hype. 

• Built for doers – practical guidance for commercial and medical teams ready to scale. 

• Regulatory ready – strategies to embed compliance from day one. 

• Cross-functional by design – see how to win stakeholder buy-in and bridge silos. 
  

What you will learn 

• From pilot to platform – frameworks to replicate success and roll out rapidly across your organisation. 
• Modernising workflows – how predictive analytics and automation reduce cycle times and production costs. 
• Engagement that counts – tailoring content with AI-driven insights to deliver value to HCPs. 

• Measuring the impact – KPIs and dashboards that prove ROI to leadership 

What you will learn 

This masterclass is built specifically for hands-on pharma leaders in commercial and medical roles who are ready to move beyond the test phase. You'll see exactly what's working, which pitfalls to avoid, and how to replicate real-world success.

The expert panel 

Nick Lagan Global Head of Omnichannel Operations, Grunenthal	Sandra Palmer Global MCE Acceleration Manager, Danone	Jason Gavin Chief Commercial Officer & Vice President Consultant, Anthill	Ryan Mullins Global Head of Commercial Operations, Santen	Paul Simms Chief Executive, Impatient Health