Omnichannel strategy & implementation

Omnichannel marketing is the new standard for HCP engagement — enabling pharma companies to provide a better experience for HCPs and more relevant communications at scale. 

This case explains how to achieve omnichannel implementation at scale. It shows how a simple framework can produce consistent omnichannel engagement globally. And it demonstrates how a practical approach empowers affiliate to act.  

Results 

• A unified approach to customer engagement
• Planning made easier and more efficient
• Global and local brand teams empowered to act
• The omnichannel approach now applied locally
• Greater use of digital for improved reach and relevance
• On-going development of customer-centric communications
• Customer experience improved