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Organisational transformation

Omnichannel marketing is the new standard for HCP engagement — enabling pharma companies to provide a better experience for HCPs and more relevant communications at scale. 

Anthill omnchannel case study 2

This case explains how to build an omnichannel organisation and make it happen. Learn how an omnichannel audit provided a springboard for a complete marketing transformation.

Project deliverables  

  • New customer engagement model
  • Internal omnichannel training
  • Content excellence programme
  • Refreshed engagement channels
  • Compliant AI solution
  • Automated HCP engagement 

 

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