Scaling for Success: Automating HCP Engagement with AI

AI is expected to enable entirely new workflows in pharma marketing. Slow, labour-intensive processes will be replaced by intuitive systems and efficient processes. 

The ambition is to speed and simplify content generation and unlock generative AI’s potential to provide personalised HCP experiences. So how do we maximize its potential? How do we ensure our audiences can access content when and how they want? And how can we scale AI’s application across the organisation? 

Watch the webinar to prepare for pharma's future content ecosystem and learn best practices for leveraging AI and automating HCP engagement at scale. 

Key topics 

• How AI is transforming content requirements  
• How HCPs and patients benefit from scaling and automating engagement  
• Practical methods for automating engagement and how to ensure that creativity and emotional storytelling remain central  
• Case examples: successful campaigns, projects, and tools  
• Showcase: real-world examples of HCP engagement automation in action
   

Meet our expert panel

Adela Schulz EU Rheumatology Strategy and Operations Omnichannel Lead, UCB	José Ma (Chema)  Guido Avila - Global Marketing, Sanofi	Rasmus Kalms CPO, Anthill	Nick Lagan  Global Head of Omnichannel Operations, Grunenthal	Dario Safaric Chairman, NEXT