This guide explains how to integrate generative AI safely to your marketing organisation. Written specifically for the needs of Commercial functions — especially pharma brand management and commercial excellence — we highlight the use cases and then go further, explaining how to implement it in your marketing systems and structures. 
As such, we cover the key questions:
McKinsey Global Institute estimated that generative AI could generate between $60 billion and $110 billion a year in economic value for the healthcare industries — with most value going to Commercial operations. And work is already underway to tap that value.
The guide draws heavily on Anthill’s practical experience working with clients on AI projects. If you’re wondering how to unlock the value for pharma marketing, download the guide for a deep dive into your opportunities.
