This guide is for those new to pharma digital marketing. It answers the basic questions — What is digital marketing in a pharma context? What benefits does it bring? Which digital channels are appropriate for the life sciences? — and it also explains how to get started in the right way.
Over the last decades, digital marketing has moved from a novelty to the primary way to engage healthcare professionals. Therefore companies new to pharma digital marketing now benefit from a great deal of experience and can draw upon proven strategies and tactics. There has never been a better time to act.