PHARMACEUTICAL DIGITAL MARKETING GUIDE

This guide is for those new to pharma digital marketing. It answers the basic questions — What is digital marketing in a pharma context? What benefits does it bring? Which digital channels are appropriate for the life sciences? — and it also explains how to get started in the right way.  

Over the last decades, digital marketing has moved from a novelty to the primary way to engage healthcare professionals. Therefore companies new to pharma digital marketing now benefit from a great deal of experience and can draw upon proven strategies and tactics. There has never been a better time to act. 

• Digital marketing in a pharma context 
• Digital marketing channels 
• Pharma digital marketing platforms 
• Digital sales empowerment 
• Benefits of digital marketing in pharma 
• Development in the life sciences 
• Proven systems and techniques 
• Pharma marketing use cases 
• Data-driven marketing 
• How to get started