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Modular content explained: meaning, strategy & best practices

Modular content is quietly revolutionising the pharma content supply chain. A new approach to content creation, it enables you build marketing assets much faster — while ensuring full compliance. By bringing efficiency to the content creation and approval processes, modular content enables you to meet growing demands for digital content — including in-demand personalised omnichannel HCP engagement — without exponential budget increases. 

This guide gives you both the modular content ‘big picture’ and detailed, practical explanations of how to implement in your organisation. It explains what modular content is, how it works, and what you need to know to make it a reality.  


  •  The meaning of modular content
  • Why it is needed
  • How modular content works
  • Benefits from a pharma perspective
  • Implementation
  • Process and workflow descriptions
  • How to 'modularise' existing content
  • Technology requirements
  • Modular content and Veeva Vault

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