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Best practices in eDetailing: strategy, content, and technology

eDetailing is the primary HCP communication channel for many companies — used to inform medical professionals about innovations, share developments in medical science, and train specialists, doctors and nurses on the optimal use of pharma’s products. While it has been around for some time, it continues to develop.


This guide explores the role that eDetailing now plays in pharmaceutical marketing. You will learn what it is, how it is changing, and what it takes to meet today’s healthcare professional expectations.

The meaning of eDetailing
• Benefits of eDetailing
• Best practices
• New forms of eDetailing
• Storytelling structure
• Essential design practices
• Tips and tricks
• Choosing an eDetailing agency
• Use in the field

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