In-depth pharma AI interview

The buzz is incessant, but — as with all tech solutions — AI isn't an instant panacea for all industry challenges. Implementing AI requires that we navigate the complexities of legacy enterprise systems and, most importantly, the need for generative AI content to be fully compliant.

In this ‘fireside chat’, Paul Simms interviews Anthill’s Chief Technology Officer, Tor Kristensen, about the realities of AI for pharma marketing. Tor explains how we should be thinking about it and what we should be doing to get all the potential benefits in a way that is safe and relevant to healthcare.

Take the opportunity to hear from one of pharma’s leading AI thinkers in a wide ranging discussion that makes the most technical concepts understandable — and even more importantly, usable.